Skip to content

Really Handy Tip: Changing the Audience view in Mailchimp

Published 12 August 2026

How to change the order of columns in your Mailchimp audience

Did you know you can change the order that the columns appear in your Mailchimp Audience view?

And also whether to show or hide certain columns?

Your audience data feels way more organised if your data columns follow an order that’s both logical and by priority.

Also there’s a fair chance you’ve got other data fields and columns that are useful, but that you don’t really need to actually see in this view, like mailing address.

So here’s how to change the order of the Audience columns:

  1. Go into Audience view in Mailchimp
  2. Just above the “spreadsheet” showing all your contacts, you’ll see a little cog and the word Columns on the top right.
  3. Click on that and you’ll see all the columns available (each of which corresponds with a data field).
  4. Tick or untick the fields to show or hide them from this view.
  5. Click and hold on the little cluster of 6 dots to the right of each field so that you can drag then into the order you want.
  6. Scroll to the bottom of this pop-up box and save.

And that’s that!

Helpful? I hope so.

Got questions? Need help or advice?

Book a Mailchimp Power Hour and let's spend an hour together, working live within your account, sharing screens and going through things at your pace.

Find out about the Mailchimp Power Hour

You may be interested in...

May 2026: 🟡 Is it time to leave Mailchimp?

Last week Intuit suddenly announced it was making 3,000 redundancies across their various brands, including Mailchimp. Needless to say there’s been a LOT of talk about it – noise, theories, dramatic press releases and SO many opinions. But what does that mean for you as a Mailchimp user?

Read more →

Mailchimp subscribe forms are NOT all equal

I cannot emphasise how much sign-up forms are not all equal when it comes to collecting subscribers and making Mailchimp work as well as poss.
So here are 3 things you might not know about sign-up forms and 2 things to do in your Mailchimp account.

Read more →