How to organise your content studio images in Mailchimp like a pro

24 Feb

What to call images in Mailchimp

Images and photos in your content library can turn into an almighty mess if you don’t keep them organised. Here’s how:

Size them correctly BEFORE uploading into Mailchimp - ideally 1000px - 1200px wide. You can resize in Mailchimp but it’s much easier to do that beforehand.
Name your image files with searchable keywords e.g.
- “Logo with strapline - yellow black on transparent background”
- “Logo - black on white background!
- “Logo favicon”
- “Photo kids trainers white and blue lifestyle nature girl - square”
- “Photo kids trainers black and grey studio boy girl twins - landscape”
- “Jim Smith staff photo formal headshot - portrait”
- “Jim Smith staff photo speaking at conference ”
- “Staff team photo in office - landscape”
- “Dogs running lifestyle banner”
Use folders to organise your images e.g.
- Brand assets
- Product photos
- Lifestyle photos
- Behind the scenes
- Headshots
- Events
Not needed? If you have lots of old images - maybe the wrong size, your old branding, terrible quality, too small, get rid of them. If you want a back-up, go into your Account & billing > Settings > Manage my data and you’ll see an option to export your images before removing them.

Claire Witz