I speak to a lot of business owners who don’t collect email addresses because they don’t plan to do email marketing.

However, that it NOT a reason not to collect email addresses. Even if you don’t plan on doing anything with them for the foreesable future, here’s why every single business out there should be collecting them…

Firstly, I’ll start by saying this… S I Z E. I S. N O T. E V E R Y T H I N G. It’s better to have a small Mailchimp audience of 100 people who hang on your every word than 100,000 who don’t care, especially when you have to pay for them.

But despite that, we all want more people to sign up because we want more of those people. And let’s face it, a big list feels like a mark of success just like our social media followings. I get that. The key is making sure that they are the right people.

So here are my top tips on how to grow your list in the right way.