Life threw something awful at my family recently and sent a big fat reminder that none of us know what is around the corner.

The chances are that if something awful happened tomorrow, your loved ones would be able to sort out your personal affairs if you couldn’t. But if you’re a business owner too would they know how to sort them out? Who your clients are and how to contact them? How to access your website? Who your accountant is? Etc etc etc?

No, neither would mine.

So join me in taking these steps right NOW, because we don’t know what’s around the corner.

The trick with successful email marketing is to add value and create engagement content that is what your customers want to read. And that’s not necessarily the same thing as what you really want to tell them (i.e. how amazing you are and how they should buy from you). If your audience gets used to your emails having useful, interesting and relevant content, they’re more likely to open and read the promotional bits you send them too.

Read on for tips and advice about structure, what to call it, and 30 ideas of content you could include

Today the air was blue. I said words that have not passed my lips since the teenage rebellion years. My hubby ventured into my office briefly to see what was happening then went away and hid.

Why?

Well, I spent 3 hours, yes 3 HOURS, sorting out my stupid **!$%^£ printer when I was trying to print a 30 sheets of paper. If I apply my hourly rate to that time vs the amount I actually earned, the result was one heck of a minus figure. And if we sit down and look at it, there are so many small, medium and even large elements in our processes and procedures, tools and equipment that can have a similar effect. Have you ever actually sat down and quantified how…

Now, I like to receive a nice bit of blackmail, an offer from an African prince to share his fortune, or handy penis enlargement tips as much as the next person, but it does irritate me when they don’t target their audience.

I mean really, I’m sure they’d have so much more success if they just segmented their contact database more effectively (which I’m sure is GDPR compliant of course), and then send targeted emails just to …

One of the benefits of Mailchimp is that you could quite easily add tags for e.g. “male” / “pervert” / “stupid” etc. and then send targeted emails just to that segment of your database. And you could schedule them to…