Mailchimp is busy making heaps of upgrades and improvements to the platform this year. And as a Mailchimp Pro Partner I get the heads up on all the latest changes and what’s coming up.

Here’s what’s happened over June and July 2025. Some great. Some really annoying.

I recently had a question from one of my newsletter readers about using Product Recommendation blocks in emails. They hadn’t worked as she’d expected and she reached out for advice. So here’s a quick run-down on what they are, what they do, and if you should use them. (Clue: probably not)

Do you ever use AB testing (sometimes called multivariate testing) in Mailchimp? It’s one of the tools you have at your fingertips to help make your marketing work harder for you, so if not, give it a go. Here are some tips.

Quite understandably, it’s easy to think of open rates as a good way to understand how successful an email campaign was. Presumably if the reported open rate is high, that means lots of people read the email, right?

Wrong.

If you’ve sent a Mailchimp email campaign lately, chances are it’s bounced to a few people. What does that even mean? How do you find out? And do you need to do anything?

So you’ve sent an email campaign from Mailchimp and you’ve hopefully(!) looked at the campaign report. And in that report you’ve seen a “Bounce rate”. Now what?

Mailchimp has launched a new pop-up form builder and the old ones will disappear form your website on 24 June.

The new versions are VERY different - lots more options and features. Read on for more info and to see some examples.

Mailchimp is busy making heaps of upgrades and improvements to the platform this year. And as a Mailchimp Pro Partner I get the heads up on all the latest changes and what’s coming up.

Here’s what’s happened over the last few weeks - some amazing stuff!

If you have a look at this link, you can see a library to back issues of previous Mailchimp emails I’ve sent out - not all of them, just the ones I’ve chosen to share access to. I get asked about how to do this fairly regularly, so here’s how.

You know how you just tick along in life and then suddenly a door opens unexpectedly, and you just have to walk on through and see what happens.

Well it opened. So I walked through… into 10 Downing Street!

I’ve had lots of panicked emails in my inbox asking what you need to do following this email from Mailchimp yesterday.

Some are from businesses that do need to take action, others that it just doesn’t affect.

Here’s how to find out if it affects you, and if so, what you need to do.

In principle you can use a merge tag to add each recipient’s first name into your Mailchimp emails, in ways like this:

• In the greeting e.g. Hi Claire,

• Within a sentence e.g. “I’d love you to be there Claire”

• On a button e.g. “Get yours Claire”

They can be super-effective and catch the eye. BUT should you actually use them?

Here are some questions to ask yourself before you take the plunge and some tips to make names work for you.

Are you paying the right amount for your Mailchimp account?

About 30% of accounts I audit aren’t - and usually because they’re paying too much.

Want to find out how to check? It only takes a few minutes…

When was the last time you checked who has access to your Mailchimp account. In fact have you EVER checked? Do it now. Trust me, I see some shockers. Here’s how…

Your contacts subscribed because they want to hear from you. And email marketing simply can’t work for you if you don’t send emails…

But there are never enough hours in the day so here are my tips to make it all quicker and easier, gleaned over the course of 14+ years of doing this. A 5 minute read that will save you HOURS and mean that Mailchimp can work harder for you and your business.