How to use Mailchimp’s content library to organise your images and find them again.

In the course of doing this, I regularly hear statements justifying why email newsletters need to be incredibly long.

Let’s look at the impact of that. Why they really REALLY shouldn’t be, and ways to do it all better

Short and sweet is almost always better when it comes to emails.

But it can also make your emails feel abrupt and not hit the emotional spot as well as they could.

Here are 5 ways to make them work harder.

You’ve opened your Mailchimp account again for the first time in a while.

And yep, it’s still in need of some TLC.

In the midst of all those “quick things” - tags, audiences, forms, replicated campaigns etc, the mess gradually just piled up.

And now you can’t figure out what’s going on and how to sort it out. This is where you need an audit…

There’s been a lot of panic over the last few weeks about why open and click rates have suddenly changed (mostly for the worst) in Mailchimp.

One day, they might have said 45% open rate, and suddenly they say 15%.

What on earth has happened? Find out here…

Once in a while I invite my newsletter subscribers to send me their questions about Mailchimp and email marketing - the answers are usually helpful to everyone else too, so here they are…

• Understanding recipient locations in reports

• How often you should back up

• If you can reply on opens and clicks

• How you can tell your all-time most popular links clicked

A question I get asked very commonly is what does it mean if a contact has the little grey label saying “Cleaned” alongside them in Mailchimp.

This little ditty tells you what it means, why it happens and what you need to do about it.

Over the last 15+ years of Chimpology, I’ve had a LOT of businesses come to me because they got help from a Mailchimp expert on PeoplePerHour, Fiverr or Upwork. And then it didn’t end well.

In fact I had another one just last week. Here’s what happened…

This oh-so-innocent little innocent looking dropdown to change the font size in your Mailchimp emails can cause an absolute mess when your emails are viewed on mobile.

Find out why, and how to make sure it doesn’t.

Are you thinking of resending a Mailchimp email to non-openers?

Mailchimp will often prompt you to do it and offers you a quick way. But the quick way does not equal the best way. Here’s how an extra 5 minutes can make all the difference…

When you add an image or a gif into your email, there are two different settings you NEED to adjust for each and every image in your email. One of those is alt text.

Read more about what it is, why you need to, some surprising stats, can you use AI to do it for you, and examples of good and bad.

Mailchimp is busy making heaps of upgrades and improvements to the platform this year. And as a Mailchimp Pro Partner I get the heads up on all the latest changes and what’s coming up.

Here’s what’s happened over June and July 2025. Some great. Some really annoying.

I recently had a question from one of my newsletter readers about using Product Recommendation blocks in emails. They hadn’t worked as she’d expected and she reached out for advice. So here’s a quick run-down on what they are, what they do, and if you should use them. (Clue: probably not)

Do you ever use AB testing (sometimes called multivariate testing) in Mailchimp? It’s one of the tools you have at your fingertips to help make your marketing work harder for you, so if not, give it a go. Here are some tips.

Quite understandably, it’s easy to think of open rates as a good way to understand how successful an email campaign was. Presumably if the reported open rate is high, that means lots of people read the email, right?

Wrong.