Every month I get the inside knowledge about what’s changing in Mailchimp, straight from the horse’s mouth.

Here’s your update for June 2026…

Last week Intuit suddenly announced it was making 3,000 redundancies across their various brands, including Mailchimp.

Needless to say there’s been a LOT of talk about it - noise, theories, dramatic press releases and SO many opinions.

But what does that mean for you as a Mailchimp user?

I cannot emphasise how much sign-up forms are not all equal when it comes to collecting subscribers and making Mailchimp work as well as poss.

So here are 3 things you might not know about sign-up forms and 2 things to do in your Mailchimp account.

Is your Mailchimp account full of nearly-finished draft emails that never actually got sent? I see it SO often when auditing accounts - often there are more unsent drafts than sent emails. That’s an awful lot of time wasted. Results not achieved. And time = money etc etc.

How to use Mailchimp’s content library to organise your images and find them again.

In the course of doing this, I regularly hear statements justifying why email newsletters need to be incredibly long.

Let’s look at the impact of that. Why they really REALLY shouldn’t be, and ways to do it all better

Short and sweet is almost always better when it comes to emails.

But it can also make your emails feel abrupt and not hit the emotional spot as well as they could.

Here are 5 ways to make them work harder.

You’ve opened your Mailchimp account again for the first time in a while.

And yep, it’s still in need of some TLC.

In the midst of all those “quick things” - tags, audiences, forms, replicated campaigns etc, the mess gradually just piled up.

And now you can’t figure out what’s going on and how to sort it out. This is where you need an audit…

There’s been a lot of panic over the last few weeks about why open and click rates have suddenly changed (mostly for the worst) in Mailchimp.

One day, they might have said 45% open rate, and suddenly they say 15%.

What on earth has happened? Find out here…

Once in a while I invite my newsletter subscribers to send me their questions about Mailchimp and email marketing - the answers are usually helpful to everyone else too, so here they are…

• Understanding recipient locations in reports

• How often you should back up

• If you can reply on opens and clicks

• How you can tell your all-time most popular links clicked

A question I get asked very commonly is what does it mean if a contact has the little grey label saying “Cleaned” alongside them in Mailchimp.

This little ditty tells you what it means, why it happens and what you need to do about it.

Over the last 15+ years of Chimpology, I’ve had a LOT of businesses come to me because they got help from a Mailchimp expert on PeoplePerHour, Fiverr or Upwork. And then it didn’t end well.

In fact I had another one just last week. Here’s what happened…

This oh-so-innocent little innocent looking dropdown to change the font size in your Mailchimp emails can cause an absolute mess when your emails are viewed on mobile.

Find out why, and how to make sure it doesn’t.

Are you thinking of resending a Mailchimp email to non-openers?

Mailchimp will often prompt you to do it and offers you a quick way. But the quick way does not equal the best way. Here’s how an extra 5 minutes can make all the difference…

When you add an image or a gif into your email, there are two different settings you NEED to adjust for each and every image in your email. One of those is alt text.

Read more about what it is, why you need to, some surprising stats, can you use AI to do it for you, and examples of good and bad.